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Strategic Air Marketing Blog

The best experiences provide visceral engagement involving the 5 senses to create lasting impressions

In today’s ubiquitous multi-screen environment, brands must work harder to stand out and create a unique brand experience.

The best experiences provide visceral engagement involving the 5 senses to create lasting impressions We stand at the threshold where multi-sensory technologies will become part of the brand experience. The purchasing process, once dependent on advertising, salesmanship, display, and brick and mortar showrooms, has been usurped by the internet and emerging technologies. Search, brand experience, […]
The value of a strong brand reputation plays a critical role in the extended sales process.

Why brand reputation matters in large sales

The value of a strong brand reputation plays a critical role in the extended sales process. Brand reputation sells long after the sales call In the book Spin Selling by Neil Rackman, sales methodology is explored and documented. One of the findings, supported by research, is that in large sales, the selling process is often […]
The revenue cycle is a hybrid of the sales cycle where each encounter with the prospect is measured by actions that gain a commitment or advance the sale.

7 steps of the Online Revenue Cycle

  The revenue cycle is a hybrid of the sales cycle where each encounter with the prospect is measured by actions that gain a commitment or advance the sale. Applying sales methodology to the marketing cycle Developing an online revenue cycle requires a structured approach in which marketing and sales work together. Marketo, in their […]