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Strategic Air Marketing Blog

Inbound Marketing and the Prospect Pipeline

Inbound marketing can provide a warm call environment for reaching out to the prospect. Inbound marketing can provide a warm call environment for reaching out to the prospect. Inbound marketing can help identify your best prospects I’m reading a lot these days about the disconnect between marketing and sales.… read more...

The challenges of “Big Data”

Don’t be a slave to the data; rather, use it as a tool to sharpen the creative solution Don’t be a slave to the data; rather, use it as a tool to sharpen the creative solution Big Data is a tool and should be used as a means to an end “Big Data” is a misleading term.… read more...

B-to-B social media strategy: Quality not Quantity

B-to-B brands are focusing on acquiring smaller numbers of quality followers B-to-B brands are focusing on acquiring smaller numbers of quality followers Large numbers of followers are not an indication of an effective social media strategy In a recent study, Americans were asked why they used social media.… read more...