Brands Served

Strategic Air Marketing Blog

The internet of things is constantly collecting intimate data.

Why brands should establish ethical principles for data collection

The internet of things is constantly collecting intimate data. Data collected should provide value to all concerned parties The Altimeter Group published “The Trust Imperative: A Framework for Ethical Data Use.” The report gathered information from several different sources to provide a well-rounded view of how consumers view data collection and how organizations are starting ...
The brand promise is the differentiating characteristics inherent to the brand experience that will be delivered to every customer, every time.

Why your brand promise matters more now than ever

The brand promise is the differentiating characteristics inherent to the brand experience that will be delivered to every customer, every time. Does your customer’s brand experience live up to the brand promise? In all the clutter being injected into business-to-business marketing, it seems that the quaint idea of the brand promise has been forgotten. Yet ...
As practitioners of a creative craft, what are we trying to accomplish?

Have we lost sight of creativity in advertising?

  As practitioners of a creative craft, what are we trying to accomplish? Is the constant drumbeat from ad technology firms overshadowing the importance of creativity? For those of us left in the advertising business, it seems that every message we receive has something to do with ad technology and its unlimited possibilities for making ...