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Strategic Air Marketing Blog

The mobile environment represents a further blurring of the lines between consumer and business marketing and advertising.

Mobile marketing: Shiny object or game changer?

The mobile marketing environment represents a further blurring of the lines between consumer and business marketing and advertising. There is considerable content being generated on the topic of mobile marketing. Data suggests that by 2016 there will be over 196 million smart phone users (60% of the population) in North America. eMarketer is predicting $67 […]
The best experiences provide visceral engagement involving the 5 senses to create lasting impressions

In today’s ubiquitous multi-screen environment, brands must work harder to stand out and create a unique brand experience.

The best experiences provide visceral engagement involving the 5 senses to create lasting impressions We stand at the threshold where multi-sensory technologies will become part of the brand experience. The purchasing process, once dependent on advertising, salesmanship, display, and brick and mortar showrooms, has been usurped by the internet and emerging technologies. Search, brand experience, […]
The value of a strong brand reputation plays a critical role in the extended sales process.

Why brand reputation matters in large sales

The value of a strong brand reputation plays a critical role in the extended sales process. Brand reputation sells long after the sales call In the book Spin Selling by Neil Rackman, sales methodology is explored and documented. One of the findings, supported by research, is that in large sales, the selling process is often […]