Brands Served

Strategic Air Marketing Blog

The brand promise is the differentiating characteristics inherent to the brand experience that will be delivered to every customer, every time.

Why your brand promise matters more now than ever

The brand promise is the differentiating characteristics inherent to the brand experience that will be delivered to every customer, every time. Does your customer’s brand experience live up to the brand promise? In all the clutter being injected into business-to-business marketing, it seems that the quaint idea of the brand promise has been forgotten. Yet […]
As practitioners of a creative craft, what are we trying to accomplish?

Have we lost sight of creativity in advertising?

  As practitioners of a creative craft, what are we trying to accomplish? Is the constant drumbeat from ad technology firms overshadowing the importance of creativity? For those of us left in the advertising business, it seems that every message we receive has something to do with ad technology and its unlimited possibilities for making […]
The mobile environment represents a further blurring of the lines between consumer and business marketing and advertising.

Mobile marketing: Shiny object or game changer?

The mobile marketing environment represents a further blurring of the lines between consumer and business marketing and advertising. There is considerable content being generated on the topic of mobile marketing. Data suggests that by 2016 there will be over 196 million smart phone users (60% of the population) in North America. eMarketer is predicting $67 […]