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Strategic Air Marketing Blog

As practitioners of a creative craft, what are we trying to accomplish?

Have we lost sight of creativity in advertising?

  As practitioners of a creative craft, what are we trying to accomplish? Is the constant drumbeat from ad technology firms overshadowing the importance of creativity? For those of us left in the advertising business, it seems that every message we receive has something to do with ad technology and its unlimited possibilities for making […]
The mobile environment represents a further blurring of the lines between consumer and business marketing and advertising.

Mobile marketing: Shiny object or game changer?

The mobile marketing environment represents a further blurring of the lines between consumer and business marketing and advertising. There is considerable content being generated on the topic of mobile marketing. Data suggests that by 2016 there will be over 196 million smart phone users (60% of the population) in North America. eMarketer is predicting $67 […]
The best experiences provide visceral engagement involving the 5 senses to create lasting impressions

In today’s ubiquitous multi-screen environment, brands must work harder to stand out and create a unique brand experience.

The best experiences provide visceral engagement involving the 5 senses to create lasting impressions We stand at the threshold where multi-sensory technologies will become part of the brand experience. The purchasing process, once dependent on advertising, salesmanship, display, and brick and mortar showrooms, has been usurped by the internet and emerging technologies. Search, brand experience, […]