Brands Served

Strategic Air Marketing Blog

Good business relationships are built on trust.

Business-to-business marketing and relationship building

Good business relationships are built on trust. The longer the sales cycles, the more important the relationship becomes Business-to-business marketing has always been about establishing a relationship with the prospect. One reason for this is most considered purchases involve multiple parties, resulting in extended sales cycle time. With the new technology of programmatic buying and […]
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Creating better content

Brands must know themselves before they can create content that is meaningful. Brands must know themselves before they start to publish. Rebecca Lieb, Jessica Groopman, and Susan Etlinger of the Altimeter Group published “A Culture of Content,” A Best Practices Report. The report covers in detail how leading brands are creating a corporate ecosystem that […]
If the brand is not participating in social media, it’s at a disadvantage

Influencing prospects before they enter the sales funnel

  If the brand is not participating in social media, it’s at a disadvantage Social media content can influence business-to-business purchasing decisions Up to 70% of prospects entering the sales funnel have already conducted online research and have formed a perception of the brand based on social media content. Because of this, if the brand […]