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Strategic Air Marketing Blog

Marketing Automation Platforms (MAPs)

Blog_110_Marketing Automation Platforms MAPs are a set of software tools with many moving pieces.   The promise of Marketing Automation Platforms is to integrate and automate marketing functions Marketing Automation Platforms (MAPs) are receiving lots of attention in the B-to-B marketing sphere.… read more...

People-to-people Marketing and “Small Data”

Actionable marketing strategies come from looking at the “small data” sets and applying human insight. Actionable marketing strategies come from looking at the “small data” sets and applying human insight. Human insight combined with “Small Data” provides a better customer experience Devin Wenig, President of eBay Marketplaces recently spoke with McKinsey & Company about how digital technology was transforming the retail marketplace.… read more...