Brands Served

Strategic Air Marketing Blog

People-to-people Marketing and “Small Data”

Actionable marketing strategies come from looking at the “small data” sets and applying human insight. Actionable marketing strategies come from looking at the “small data” sets and applying human insight. Human insight combined with “Small Data” provides a better customer experience Devin Wenig, President of eBay Marketplaces recently spoke with McKinsey & Company about how digital technology was transforming the retail marketplace.… read more...

Airlines Embrace Mobile Marketing

Airlines are relying on mobile marketing to build brand loyalty with the connected traveler Airlines are relying on mobile marketing to build brand loyalty with the connected traveler Airlines are experimenting with mobile marketing strategies to engage and connect with their customer base.… read more...

Inbound Marketing and the Prospect Pipeline

Inbound marketing can provide a warm call environment for reaching out to the prospect. Inbound marketing can provide a warm call environment for reaching out to the prospect. Inbound marketing can help identify your best prospects I’m reading a lot these days about the disconnect between marketing and sales.… read more...