SOLCOUSTIC^TM duct liner ad scores top 10 readership in ASHRAE Journal Ad Q^® Study.

The Ad Q^® Study is an independent and objective means of judging the effectiveness of an advertisement's physical components, such as size, color, headline, copy length, and graphical quality, as well as its overall strategic approach.

66 ads were placed in the ASHRAE Journal September issue. Evonik Foams SOLCOUSTIC^TM ad placed ninth in readership with 32% of respondents recall seeing and 22% recall reading the ad. Average for all readers of the issue was 23% recall seeing and 14% recall reading.