About: Audrey Meinark, better known as “the Boss”, runs Moto Liberty. In addition to being a savvy lady in the power sports business, she also supports club motorcycle racers. Through sponsorships and donations, she pays it forward so talented riders can chase their dreams.

Situation: A decade ago BAM started working with Moto Liberty to increase its market share and establish a regional presence. We knew that to accomplish these goals Moto Liberty would have to provide a better brand experience than the motorcycle dealerships could provide their customers.

Results: Today, Moto Liberty is the largest stocking retailer of power sport safety apparel in the Southwest. In addition, Moto Liberty has been voted “Best in Texas” by the readers of Ride Texas magazine for seven years straight for offering the best selection and most knowledgeable sales staff for motorcycle apparel and gear.